Brand Implementation

EMI Play

Situated within the Head Office of EMI, ‘Play’ is an interactive zone where employees can learn about the ever changing world of digital music and it’s transfer from artist to end user.

Progression were asked to give the initiative a brand, together with giving the space a fresh, inspiring, new look.

The result was an identity and space which reflected the movement of music; a bright visual design where the headphones became the listener and where the colours reflected the vibrant, energetic nature of the music business.

Progression were also responsible for the print, application and finish of all party wall graphics within the space.