The Local Bookkeeper
Franchisee Recruitment

The Local Bookkeeper are a newly franchised company specialising in financial bookkeeping services to small/medium sized businesses.

Launching their recruitment drive TLBK wanted a strong, visual message, whilst mantaining their values; looking progressive, professional and modern.

The resulting theme plays on the idea of a revolution, asking if reader is ready. The DM took the shape of a teaser followed a few days later by a more informative mailer, directing the reader to the website/data capture point. All design, print and mailing (to a database of over 1,000) was handled by Progression.