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Yoga Bugs - Branding Materials
Yoga Bugs brand materials
Following the successes of their ‘Dragons’ Den’ encounter Yoga Bugs asked Progression to give their brand a bit of a lift and refresh their marketing materials.
Initially concentrating on the stationery, Progression were tasked with creating a look which encompassed their two contrasting logos of Yoga Bugs (for the younger child) and Yoga’d Up (catering for the older youngster).
The result was to create the ‘logo bar’. This bright, impactful bar allows for complete flexibility through a range of materials, whilst ensuring both logos have equal importance.
Progression are currently looking at creating from these designs a complete brand guidelines document to allow the brand to develop without loosing it’s unique style.
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