Toshiba – Product Launch website

Toshiba approached Progression Design to create a unique, catchphrase inspired website to highlight and promote the launch of their new air-conditioning unit.

The website has been designed to look similar to the television show; whereby the viewer rolls-over squares before clicking to reveal a section of the catchphrase illustration. At the same time as the squares are revealed a USP of the product is also shown. Eventually the viewer reveals the catchphrase and then has the chance to enter a prize draw to win one of the new units. 

By entering the prize draw the website also acts as a data capture and allow for future marketing opportunities. 

The complete design, bespoke build and 2 part email campaign to direct clients to the website was handled by Progression Design.