Progression Design were asked to create an identity for Privé; a start up company specialising in LED lighting solutions for commercial and retail markets.
We designed a typographicly-led logo which used the accent on the company name to form holding devise for the descriptor. This accent devise formed the basis of the Privè branding. Used at varying sizes the accent was used to hold copy and imagery, along with breaking the brochure up into bite-sized information bursts, allowing the viewer to either quickly get a snapshot of the company, or delve deeper to understand the company’s USPs and product range.
Initial launch materials included logo design, stationery and two sales brochures.